CONVERT EDGE

Boosted by SEO

A combination of Optimised Leads and Optimised Website

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Transform your website into a powerful conversion machine

Meet our solution – “ConvertEdge”

4 Steps for the Success of CRO

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Step1

Identify important conversion – Decide on desired action you want to target depending on your business

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Step 2

Analyze your conversion funnel – Conduct funnel analysis to identify factors that make visitors leave before conversion

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Step 3

Gather user data – Gather all relevant information about the user to understand their challenges

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Step 4

Create hypothesis: Use the analytics and insights gathered from the user to hypothesize what funnel features need to be added, adjusted and removed.

Why need a combination of CRO and SEO ?

We’re challenging the conventional wisdom that putting money into PPC is the only path to business growth. Our product highlights the critical role of CRO in maximizing ROI and turning clicks into customers.

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CRO is essential for digital marketing success because it:

Boosts Revenue-Even small actions like content downloads and information registration increase engagement, benefiting your bottom line over time.
Maximizes Existing Customers’ Value– Enhancing your website or marketing efforts can convert current visitors more cost-effectively than attracting new ones.
Enhances Customer Experience– Higher conversion rates mean better engagement. Simple changes like improved fonts or larger CTA buttons can significantly enhance user satisfaction and loyalty.
Strengthens Brand Affinity– Increased engagement makes your brand more memorable, encouraging repeat business and positive word-of-mouth.

Leads Optimization

1. Define your target audience
2. Enhance your lead generation channels through content marketing, social media platforms, email marketing and more.
3. Optimize lead capture forms with relevant information to avoid deterring potential leads.
4. implement lead scoring by establishing criteria based on lead behavior, engagement level, and demographic information to prioritize leads.
5. Nurture leads effectively
6. Leverage crm systems to store and manage lead data in one place.
7. Optimize lead conversion by ensuring timely and relevant follow-up with leads to maintain engagement and address their needs.
8. Sales and marketing alignment by ensuring that your sales and marketing teams are aligned and communicate effectively about lead quality and status.
9. Measure and analyze performance by monitoring metrics such as lead conversion rates, cost per lead, and lead-to-customer ratio.
10. Analyze data: use data insights to understand what’s working and identify areas for improvement in your lead generation and nurturing strategies.

Gather feedback from leads and customers to understand their experience and identify areas for improvement.

By following these steps, you can enhance the effectiveness of your lead generation and management processes, ultimately leading to better conversion rates and higher quality leads.

Website Optimization

Improve Page Load Speed
Enhance Mobile Responsiveness
Improve User Experience (UX), ensuring that your site’s navigation is intuitive and easy to use.
Readable Content, use clear fonts, appropriate font sizes, and sufficient contrast to enhance readability.
Regular updates to keep all software, plugins, and themes up-to-date to prevent vulnerabilities.

SEO Optimization

Optimize for Search Engines (SEO)

Keyword Research- Identify and use relevant keywords in your content, titles, and meta descriptions.
On-Page SEO- Optimize headings, meta tags, and image alt texts.
Internal Linking-Use a clear and logical internal linking structure to help search engines understand your site’s hierarchy.
Build Quality Backlinks-Obtain backlinks from reputable sites to improve your site’s authority.